We are excited to announce our investment in Abbi, an automated in-app marketing startup.
Abbi has built a simple E2E in-app marketing and promotions solution which helps mobile publishers maximize CTRs. Abbi’s platform analyzes up to 250 applications and variables, such as smartphone position, movement, time of use, etc., and identifies the users’ “Happy Moment”, in which there is a better chance they would click on a specific promotion.
The founders, Maor Ezer and Kobi Stock, came up with the idea for Abbi after Kobi struggled to increase CTRs for his music learning app Jamstar.co. The pair realized that there is a need to simplify the ways in which user retention and engagement activities are managed and started the process of building such a solution on their own, proving, once again, that necessity is indeed the mother of invention.
Taya Ventures’ investment is part of $700,000 raised by Abbi, led by The Time incubator.